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Revolutionizing Ad Management

More information

Think of it. You have digital images you use for print and online publishing. The images are full of information called metadata. Still most publishers create reports that are analog, on paper. When these reports gets to the receipent, the image agency, they have to create digital information again. It just doesn´t make sense.

Using Feedback, you only need a copy of the PDF´s you send for print.
The rest is done more or less automatically.

There are 2 different views in the Feedback interface. First you have the list view (shown below) where you select a line and get the information of your choise (metadata) and a preview of the image and the page where this image was published.


The list view in Feedback

If you prefer the thumbnails view you will instead get a grid view, sorted by image agency.


The thumbnail view in Feedback

Once you have selected the image agency you want to report to, it is as easy as clicking Create report and choose which kind of report you like to create. Reports can be made as PDF´s, HTML, Excel, XML or CSV depending on what the receipent prefers. You can also create several reports in a batch, e.g. a PDF to view and a XML for import to the business system.

Other areas of use

  • Feedback can also be used to create reports for internal system like an image archive. It can for instance update the image with a stamp telling when this image was last used.
  • Get statistics on photographers you are using. Do you have contracts with photographers but you rarely use their images? Can you get a better contract?
  • Do you buy images you don´t use? Or do you buy images you don´t need? Use Feedback to see which images that where really used.

Correct information

Since Feedback analyzes the print PDF, the information created on Feedback server will be correct. All the “last minute changes” will be there and you will not risk to create the report from a version that never was printed.

It is not only time consuming creating these reports, it´s also really easy to make human errors. So you will gain quality at the same time as you save time.

Feedback handles metadata both as IPTC and XMP.

Calculation – Return on investment

Making this kind of reports are often a thing falling outside of budgets. Below is a calculation regarding costs for creating reports like these.

Example: A publisher has 10 different titles every week. All the titles uses images with copyrights needed to report.

A normal number is 16 hours manual work per title and issue. This would do 160 hours per week for reporting. Let´s say that Feedback would require 20 hours tops. The saving would then be 140 hours per week. Depending on the wages of the people doing the reports, there would be a cost of about € 150 – € 200 per report.
10 reports is then made at a cost of € 1500 – € 2000.

Return of investment can often be calculated in weeks.

Clients and server can be run on both Windows and Macintosh.